Rachel W. Rosenfield
Hello! My name is Rachel W. Rosenfield, a social media expert and culture journalist. I cover a wide variety of topics through different social media and long-form projects and I am excited to share my work! Read below to learn a bit more about my work, or click one of the headings above to see some specific examples.
My Education
I graduated from Brandeis University in May of 2025, where I got a Bachelor of Arts in English and American Studies with a minor in Journalism. At Brandeis, I was an editor-in-chief of the school newspaper, The Brandeis Hoot, and I was also a student leader in the Journalism department, where I assisted with journalism events and encouraged students to join the department.
I took many relevant and useful courses at Brandeis, including Social Journalism, The Art of Engaging Audiences, Opinion Writing, American Independent Film, Hollywood and American Culture, and Reinventing Journalism for the 21st Century. These classes, and many others, prepared me for future career opportunities.
My Experience
Currently, I am a Community Manager for The Daily Beast. I help design eye-catching Instagram posts centered around trending news articles, which are seen by the company’s 473k followers, along with writing up concise social media posts to advertise articles on X, Facebook, Threads, and Bluesky. I have also done a lot of work with The Daily Beast’s Reddit strategy, figuring out which articles are best for the website, what will get the most traction, and decide which subreddits we should focus on. Furthermore, I have worked on YouTube strategy, creating short clips based on longer YouTube podcast episodes, moderating comments, and working on strategies for YouTube memberships.
I have worked with many different journalistic publications, with hundreds of bylines to my name. My work has been viewed/read by hundreds of thousands of people. I have covered a myriad of topics, such as entertainment, music, Jewish culture, books, fashion, shopping, wellness, university events, breaking news, and more. In addition, I have also worked as an editor for articles pertaining to these topics. That type of work has involved me assigning ideas, copy-editing, fact-checking, formatting, and finding appropriate images for many stories.
